Welcome to Second Life, a podcast spotlighting profitable girls who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
Artist, creator, and content material creator Geo Rutherford has carved out fairly a singular area of interest on TikTok: Spooky Lakes. If you happen to’re imagining one thing obscure or metaphorical, assume once more. Rutherford’s movies discover the world’s strangest, most eerie lakes, every with its fascinating lore. Together with her trademark intro, “Um, sure, good day,” she attracts viewers into tales of those mysterious waters, sparking curiosity and generally even a number of chills. Her knack for storytelling and fascinating content material has constructed a devoted following of 1.7 million on TikTok, amassing over 72 million likes.
Rutherford’s journey to TikTok stardom is as compelling as her Spooky Lakes collection. Earlier than her fame on social media, she was a highschool artwork trainer. In 2019, she moved to Milwaukee to pursue an MFA. Throughout her research, two pivotal issues occurred: she grew to become enamored with the Nice Lakes, and she or he started sharing their secrets and techniques and mysteries on TikTok. Her content material rapidly gained traction, with viewers enchanted by her distinctive mix of artwork, historical past, and environmental science. Rutherford’s deep dives into these hidden aquatic tales set her aside, and her following grew as she introduced lesser-known tales of lakes worldwide to life.
Rutherford’s Spooky Lakes collection reached a crescendo together with her annual “31 days of haunted hydrology” every October, a month-long particular the place she shares day by day tales of haunted, cursed, or simply plain peculiar lakes. Her work transcended the digital realm with the discharge of her new ebook, Spooky Lakes: 25 Unusual and Mysterious Lakes That Dot Our Planet, printed this previous September. Not solely did she write this deep dive into lake lore, however she additionally illustrated it with gorgeous gouache work, capturing every lake’s eerie magnificence.
Impressively, on the identical time, Rutherford accomplished her Grasp’s diploma and commenced instructing as an adjunct professor on the College of Wisconsin-Milwaukee. Hearken to the most recent episode of Second Life to find how Rutherford is sharing her ardour for artwork and storytelling with a brand new era.
Subsequent: From Oscar-Nominated Actress and Director to Profitable Magnificence Founder: Scarlett Johansson.
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