Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode offers you a direct line to ladies who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to remain tuned.
Sarah Fennel is the last word multi-hyphenate on the planet of baking. Because the inventive drive behind Broma Bakery, a beloved on-line vacation spot for mouthwatering recipes and interesting content material, Fennel grew to become a famend baker, creator, content material creator, and recipe developer on a path that was something however linear.
After graduating highschool, she moved to New York Metropolis to review anthropology at New York College. Nonetheless, the transition to life as a university freshman in a bustling metropolis proved tougher than she had anticipated. Searching for a inventive outlet to stability the trials of academia, she launched a weblog, which might ultimately evolve into Broma Bakery.
What started as a humble house to re-create cherished household recipes, like her mother’s well-known chocolate chip cookies, rapidly grew into one thing extra. Fennel’s ardour for baking and sharing her creations grew to become a driving drive in her life. After spending two years at NYU, she transferred to the College of Michigan, the place she gained a brand new sense of function and route, additional honing her baking expertise and increasing her weblog’s attain.
Following commencement, Fennel briefly labored as a catering supervisor at an area restaurant. Regardless of having fun with the meals business, she felt one thing was nonetheless lacking in her profession. Pushed by a want to show her ardour right into a career, she took one other leap of religion and determined to totally decide to Broma Bakery, reworking it right into a broadly in style and trusted supply for scrumptious and approachable recipes.
Over the previous decade, Fennel has constantly advanced her model, maintaining tempo with the ever-changing digital panorama. Her revolutionary strategy led her to launch the Foodtography Faculty, an internet course designed to assist fellow meals bloggers elevate their meals pictures expertise. In the present day, she has garnered over 1.3 million loyal followers on TikTok, who take pleasure in her recipe movies and behind-the-scenes glimpses into her culinary adventures.
Now, Fennel is taking her love for baking to a brand new degree with the discharge of her debut cookbook, Candy Tooth: 100 Desserts to Save Room For, obtainable for preorder forward of its October 8 launch. The cookbook guarantees to be a pleasant extension of the Broma Bakery expertise, full of delectable desserts that mirror Fennel’s ardour for all issues candy. Take heed to the most recent episode of Second Life to learn how Fennel knew it was the correct time to remodel her aspect ardour challenge right into a full-time, burgeoning profession.
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