Second Life Podcast: Chelsea Hirschhorn

Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to ladies who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.

Chelsea Hirschhorn, founder and CEO of Frida, has turned a easy thought into some of the trusted manufacturers for brand spanking new and hopeful dad and mom. Identified for its progressive and sensible merchandise just like the Windi Gaspasser, the Push Pop Feeder, and the MediFrida Accu-Dose Pacifier, Frida has change into a family title in little one care. Nevertheless, it began with one problem-solving product: a Swedish snot-sucking system. Hirschhorn obtained the product from a neighbor as a present when she was pregnant, and she or he did not give it a second thought—till her new child caught a chilly for the primary time. Solely then did Hirschhorn witness the ability of what is now extensively generally known as the NoseFrida.

Like most profitable entrepreneurial endeavors, Frida was born out of a spot that Hirschhorn noticed available in the market. As a firsthand and first-time father or mother, she typically struggled to seek out efficient, easy-to-use options for on a regular basis challenges like congestion or feeding. Ranging from only a single SKU, at present, Frida boasts a catalog of over 150 merchandise, accessible in main retailers resembling Goal, CVS, and Walmart inside a five-mile radius for 99% of the U.S. inhabitants.

Hirschhorn’s path to success, nevertheless, was not linear—she began her profession in a distinct area: legislation. After graduating, she labored as a chapter legal professional in New York through the 2008 monetary disaster. Nevertheless, she quickly shifted to a extra entrepreneurial path and joined the Miami Marlins as Affiliate Counsel and Director of Particular Occasions. There, she developed her enterprise abilities in an surroundings removed from child care.