Gen Z Says is a bimonthly column chronicling the most recent traits within the fashion-and-beauty area by way of the lens of Who What Put on’s personal Gen Z editors. Count on a obtain on the upcoming class of tastemakers, rising designers, and procuring and elegance decisions straight from the technology setting the traits.
There are dozens of how to seize Gen Z’s consideration throughout the vacation season. Simply scroll TikTok, the place there are literally thousands of entries and wish-list concepts dominating the algorithm, every offering a cooler, brisker, extra indie tackle vacation gifting these days. There are candles, cute homewear gadgets, and stylish footwear galore promising to be the greatest present of the vacation season for one of many business’s largest and fastest-changing shopping for blocs. It’s clear: Gen Z is after one thing particular, a present that feels as recent and vibrant as they’re. However with manufacturers flooding our feeds, how can anybody really determine what’s price it and what’s simply noise?
For this version of Gen Z Says, we have flipped the script on the influencers and funky youngsters on the block who normally resolve what’s scorching. This time, we requested them what they need for the vacations. These Gen Z creatives have constructed their empires on making you drool over the stuff of their closets—so what’s on their very own want lists? Spoiler alert on a few of my favorites: tomato-shaped menorahs, viral Coach purses, and diamond-encrusted Patek Phillipe watches. No matter it’s, these six trendsetters know what’s price coveting this season. Beneath, uncover what Gen Z editors, stylists, and influencers have on their lists in 2024.
Jalil Johnson is a vogue creator and the creator of the Contemplate Your self Cultured Substack publication.
“This vacation season, I am specializing in considerate, intentional items—issues I do know my family members will really respect and use somewhat than small, frivolous gadgets. For instance, my boyfriend’s brother is an enormous Disney fan, so I discovered him a classic Disney World sweatshirt from certainly one of my favourite shops, Entrance Road Common Retailer. As for my boyfriend, I am on the hunt for that good piece to finish his wardrobe, like a fantastic pair of footwear or a brand new tote.
“For myself, I am focusing extra on the house since my boyfriend and I are transferring quickly. That mentioned, who can resist a superb new coat, a fantastic pair of footwear, or one thing so as to add to my rising jewellery assortment? It is all about discovering significant items that spark pleasure and really feel purposeful.”
Sherman Discipline
Tahitian Drop Pearl Double Pendant, 18K Yellow Gold, Small
“As a June child, pearls are my birthstone, and I as soon as learn (presumably on Tumblr!) that carrying your birthstone can unlock your full potential and power. Whereas I normally gravitate towards baroque pearls, I have been captivated by Tahitian pearls since summer time.”
By Malene Birger
Dalimas Wool Coat
“I first noticed this coat within the tan shade on Leandra Medine Cohen final yr and immediately fell in love. Sadly, it was bought out by the point I attempted to purchase it. Once they reissued it in black, I knew I needed to have it. The retro form and trim make it the proper coat to throw on for fast errands whereas nonetheless wanting polished.”
Hawkins New York
Handmade Leather-based Slippers in Blue
“Whereas placing collectively my present information, I stumbled upon these gorgeous slippers in a vibrant blue with a rounded toe. I could not resist—they instantly went into my cart after I hit publish. I am even contemplating including a sole to make them outdoor-appropriate as a result of they’re simply too good to maintain indoors.”
Bally
Plume Bootie In Ebano Suede
“My boot assortment might use some love, and these beauties can be the proper addition. Bally has been on a roll with their footwear these previous few seasons, and this pair looks like a recent and important improve for my wardrobe.”
Susan Alexandra
Heirloom Tomato Menorah
“This yr marks my first official Hanukkah as a convert, and I am gathering all of the necessities for the celebration. Susan’s humor and whimsy converse to me, and since I am keen on tomatoes, this menorah looks like an ideal match.”
Kayla Curtis-Evans is a New York–based mostly vogue editor with work in Hypebeast, Vogue Enterprise, and i-D journal.
“This vacation season, I am actually excited to offer some super-personalized items. As I grow old, I actually worth the standard time I get with family and friends round me, and I at all times wish to present them my appreciation for his or her love by way of considerate items. As for receiving items, I am undoubtedly putting emphasis on self-care on this upcoming yr, so my want record displays that—however after all I can not resist some cute vogue finds, too.”
Hermès
Twilly d’Hermès Eau de Parfum
“Everybody at all times talks about ‘signature scents,’ and I by no means actually aligned with that idea till I discovered Hermès Twilly. I might alternate between totally different fragrances that caught my eye on a regular basis till I attempted this scent and received stopped on the road, in Ubers, on the grocery retailer—you identify it—to ask what scent I used to be carrying. Now I am fully married to it and I could not see myself carrying another fragrance! It is fairly candy, which is what I normally gravitate in direction of, but it surely has refined notes of pink peppercorn as effectively to steadiness issues out.”
Sandy Liang
Sirius Shirt in Pink Stripe
“I really like a button-down. However a Sandy Liang button-down is the cool-girl twist on a refined basic. The Sirius Shirt’s star motif provides it just a little edge, and I might see myself pairing this with a miniskirt or saggy denims and a slingback heel.”
Josie Maran
Whipped Argan Oil Refillable Firming Physique Butter Jar
“Particularly within the winter, there’s nothing like a product that retains you locked and loaded with moisture all day lengthy. This product actually makes you’re feeling as smooth as a child, however its predominant ingredient, argan oil, additionally provides you just a little glow that is good for the winter months the place your pores and skin could be a little extra dull-looking and desires a lift.”
Gustaf Westman Objects
Off-White Chunky Cup & Saucer
“I have been a fan of Westman’s work for some time now. I really like the whimsicality of his artistic outlook, and the chunky cup is an efficient entry level into his world. I’m additionally an enormous tea fan, so I figured what higher vessel to drink my morning tea out of than a Gustav Westman piece?”
“A bag just like the Swing Zip is actually a bag that does all of it! It has straps lengthy sufficient that I can ‘swing’ it over my shoulder, it is worn-in Glovetanned leather-based provides it that classic really feel, and it is elongated silhouette is the proper measurement for no matter I would like to hold. I believe the pink possibility is tremendous cute for the vacations.”
Madé Lapuerta is a development analyst and analytics creator behind the viral @databutmakeitfashion Instagram account.
“I completely love giving items. Reward giving is my love language (phrases of affirmation who??), and since I’ve such an enormous household, vacation items are at all times a extremely enjoyable means to consider what every particular person individually would possibly take pleasure in and the way I can present my understanding of and appreciation for them.
“I really like gifting something which may turn into a staple in somebody’s fashion, house, or routine; issues which are versatile, straightforward, and good high quality. Like a espresso desk e-book on somebody’s favourite topic (I lately gifted my greatest good friend Julia the Sofia Coppola Archive e-book), or a high-quality T-shirt I do know my hard-to-buy-for youthful brother will certainly put on. I am going to additionally by no means cease gifting my lady associates a replica of Dolly Alderton’s The whole lot I Know About Love, which has been a staple on my bookshelf for a few years! As for receiving, I am keen on receiving books. I at all times say one of the simplest ways I realized about vogue was by way of studying—actually one of the simplest ways I realized about something was by way of studying. My mother gifted me Chanel’s Riviera one Christmas, and my sister as soon as additionally received me The Little Dictionary of Christian Dior. It makes me really feel liked and grateful that folks discover and keep in mind the subjects I take pleasure in.”
Zits Studios
Mohair Checked Scarf
“For anybody that lives in colder winter climates (hi there, my fellow New Yorkers!), a big, staple scarf is a superb present that may be cherished for a very long time. Try ACNE Studios’ plaid scarves for a splurge (I am keen on mine) or a classic Burberry plaid scarf for a extra nostalgic-but-still-very-in-right-now look.”
Anine Bing
Harvey Cotton Emblem Hoodie
“For extra of a splurge, take into consideration gifting a pleasant, cosy, ‘designer’ hoodie. Anine Bing’s brand hoodies have remained fairly in style amongst metropolis women for a few years now. My present private favorites, nevertheless, are hoodies from NYC-based, Mexican-American designer Willy Chavarria for a extra streetwear, if-you-know-you-know vibe.”
“Anybody who says the Adidas Sambas sneakers are ‘out’ is solely confused. Not solely have the Sambas saved their recognition over the past couple of years; they’re additionally (talking from expertise) very snug and versatile. I would advocate getting them in both white or black for an on a regular basis sneaker or in one of many colourful (like lilac purple) shades for a enjoyable addition to a liked one’s wardrobe. I would not thoughts one other pair of those underneath the Christmas tree!”
André Leon Talley
The Chiffon Trenches: A Memoir
Make-up By Mario
Extremely Suede Sculpting Lip Pencil
“Lip liner has really been the make-up product of the yr in 2024. That is a simple, extra budget-friendly present any good friend can take pleasure in. And you may by no means have too many! My private favourite is the nude beige shade Dmitry from Make-up by Mario, which I bought at Sephora.”
Ruby Lyn is a content material creator and vogue It lady with a mixed viewers of over 1.2 million followers.
“I completely adore the vacation season. I’m undoubtedly extra of a present giver than receiver, however I used to be capable of suppose a of some gadgets I might like to be given this yr. Rising up, it might make me so comfortable to faucet into very area of interest facets of somebody and get them a present that’s really private to them. Personally, I prefer to obtain items that I might by no means purchase myself, whether or not it is as a result of I do not suppose I must be spending copious quantities of cash on a candle or passport holder or as a result of I’ll solely put on mentioned merchandise a handful of occasions. Regardless, I nonetheless need them in my possession haha. Quite a lot of my wish-list gadgets are elevated on a regular basis gadgets. Including a personalization of some type at all times makes an merchandise really feel just a little extra luxurious and particular.”
“Something from Fruity Booty, certainly one of my fav unbiased manufacturers based mostly out of London!! Such unbelievable high quality and super-flattering items. I would advocate to all.”
Slip
Black Contour Sleep Masks
“I put on a sleeping masks each evening, so I would like to obtain a silk embroidered sleeping masks with my initials on it. I might take that factor in all places with me!”
“Funky, purely ornamental candles at all times get me. I really like the colour and form of this one!”
Gucci
Girls’s Slim Horsebit Boot
“These are gorgeous, sensible, and stylish. I have been eyeing these for some time now.”
Saint Laurent
Tiny Cassandre Credit score Card Pockets
“This has been on my want record for some time now… a cute passport holder. I journey a lot and have the ugliest passport case you may have ever seen. It want to vary instantly.”
Natalie Parvizian is a cusp millennial–Gen Z New York–based mostly private stylist centered on the luxurious and trends-driven market.
“For me, I really like gifting cozy, trendy pajamas or little house accents like trays, candles, or personalised jewellery. Additionally within the spirit of the coziest time of a yr, I really like a designer beanie, scarf, or headpiece. It is at all times a particular merchandise that folks like to obtain. Relating to my very own want record, I are likely to gravitate towards luxurious funding items, like a classic collectible watch or a hard-to-get purse. I really like a wise funding present that holds its worth and may be cherished for years to come back.”
Unfavourable Underwear
Whipped Henley in Espresso
“I can not rave about these sufficient. They’ve turn into my go-to present for associates over the previous yr as a result of they’re the proper mixture of luxurious, snug, and flattering. I personal them in each shade, and I firmly consider the very best present is one thing you’d purchase for your self. These pajamas are a must have.”
Loewe
Tuberose Scented Candle
“That is the proper present for the one who has all the things. Stylish and impartial, it doubles as a surprising décor piece and a useful candle. I obtained one over the summer time, and it was such a considerate pick-me-up! The design and perfume make it an easy addition to any area.”
“I am obsessive about Chanel’s winter equipment, particularly their earmuffs, beanies, and headbands. These do not essentially break the financial institution in comparison with different Chanel gadgets and make such a enjoyable and considerate present, whether or not you are treating a mountain lover or somebody who lives in a cold metropolis. They’re playful but stylish and elevate any winter outfit effortlessly.”
Hermès
Kelly Pochette Clutch Bag in Bordeaux Crocodile, Jewel Toned Palladium
“That is on the very high of my want record in terms of luggage. Burgundy is in all places on Instagram proper now, and I really like the way it works for night occasions or an off-the-cuff jeans-and-T-shirt look. It is really a holy-grail piece. I am significantly drawn to pre-owned choices as a result of uncommon colours like this are much more unattainable.”
Patek Philippe
Nautilus 7010/1R-012 Quartz Rose Gold Diamond Bezel
“I am presently obsessive about gold classic watches in mini, dainty sizes. A watch is certainly one of my favourite items to obtain—it is timeless, elegant, and may be handed down by way of generations. The older it’s, the extra attraction it carries. My sister wears my dad’s gold classic Piaget watch from the ’80s, and it is such a significant heirloom. I would love so as to add a bit like this to my assortment.”
Ana Escalante is Who What Put on’s assistant procuring editor and the voice behind the positioning’s Gen Z Says vogue column.
“This vacation season, I am actually specializing in gifting (and receiving!) extraordinarily sensible but lust-worthy gadgets that I do know can be well-loved and match seamlessly into my private fashion and wardrobe. Suppose basic coats, timeless footwear, and stylish, inexpensive equipment to boost certainly one of my fundamental go-to seems to be. As a vogue editor, I get a ton of merchandise and gadgets each day of the yr as a result of nature of the job, however this yr, I am asking for these extremely particular items I have been on the hunt for and have by no means been capable of replicate—for instance, that one designer buy-it-for-life trench coat that may’t presumably compete with the quick vogue ones I’ve cycled by way of the previous 5 years. Plus, there is a ton of inexpensive but enjoyable small items for my stocking I am crossing my fingers that my household will get me.”
“I have been loving this Coach trench lately as I’ve let go of my different trusted trench after she completed the job for over eight years. I am making an attempt to stage up in 2025— swapping out my favourite items in my closet with high-quality investments that really feel (and look!) higher. Plus, Coach, for my part, is without doubt one of the most fun manufacturers to usher in a brand new breath of recent air in terms of redefining youthful, enjoyable aesthetics. If somebody does not purchase this for me this vacation season, I am going to most likely simply find yourself shopping for it for myself.”
Victoria Beckham Magnificence
The Concealer Pen
“I, in good conscience, cannot ask my family members to willingly spend $68 on a concealer, however I would be mendacity if I mentioned I did not give it some thought. This Victoria Beckham concealer has been going viral throughout all of my social media platforms since earlier this autumn, and my curiosity is at an all-time excessive. It is made with Augustinus Bader’s wealthy anti-aging and skincare-first philosophy, that means this make-up is really good for you. I am bought.”
“I can by no means say no to a candy claw clip, and whereas I have already got a number of from Swedish DTC model Selór, I would like extra. This tortoise shade feels so versatile and straightforward to fashion.”
Khaite
Nevada Stretch Low Boot in Black Nappa Leather-based
“I have been on the hunt for an ideal black boot for years. Every of those I’ve tried has been brief one thing—possibly they’re too smooth or laborious, too slender, or the heel was uncomfortable. After making an attempt out these Khaite boots on a whim on the retailer’s New York flagship, I used to be bought. After all, spending over $1000 on a pair of black boots appears preposterous to me, in order that they’ve sat on the high of my want record for months. Whereas yow will discover comparable ones at a fraction of the worth, I’ve at all times subscribed to the concept if you need one thing good, you are going to need to pay premium for it—and these Khaite boots are the proper instance.”
Sandy Liang
Regalo Socks in Butter
“Socks? For Christmas? It is probably not groundbreaking, but it surely certain is sweet. This Sandy Liang pair is so cute and extremely Gen Z with out breaking the financial institution. As one of many largest designers who speaks to me and different vogue editors of my age vary, it might be against the law to not have Sandy on my record someplace.”
