On the planet of trend, should you can dream it, you’ll be able to create it. Earlier than your favourite merchandise wound up in your closet—whether or not it is the lovable bucket hat you simply wore to the seaside, the beautiful costume you are saving for date evening, or the It shoe of the season—it was conceptualized by a designer. And should you discuss to simply about any designer, you will uncover they’re possible doing every part from ideation to manufacturing with Adobe Illustrator.
Illustrator has established itself as a game-changer within the trend and graphic design industries, providing cutting-edge options that optimize the artistic course of. From the Mockup Device to the Dimension Device, designers can develop temper boards, create signature patterns, combine their designs into trend sketches, and seamlessly convey their visions to life, regardless of their talent stage.
We caught up with Cassey Ho, the founder, CEO, and head designer of Blogilates and Popflex to learn the way she makes use of Illustrator to take her graphic and product designs to the following stage. Adobe instruments have remodeled her workflow, and he or she’s bringing us alongside on her design journey to see simply how useful they are often.
As an influencer and the founder, CEO, and head designer of Blogilates and Popflex, I am certain design applications are an necessary asset to your job. Are you able to inform me about what led you to utilizing the design instruments you’re utilizing right this moment?
Cassey Ho: I first began utilizing Adobe Illustrator once I was an intern for an impartial clothier again in school! She taught me all about vectors, drawing CADs (computer-aided designs), and how you can make a line sheet—issues I nonetheless do in my work right this moment. [Adobe Illustrator’s] highly effective artistic instruments save me and my group time and permit me to deal with the enjoyable stuff—conceptualizing and creating new wonderful designs.
How do instruments like Adobe Illustrator help you in your artistic course of?
A whole lot of time is spent creating the right print, so I can see us utilizing Textual content to Sample as a enjoyable solution to start feeling out what we’re going for—virtually like a brainstorming jump-start! I can create a temper board of patterns and colours on the velocity of my creativeness. Then I can good the design and use Illustrator to place the sample right into a trend silhouette I’ve outlined. Et voilà, I’ve a product sketch to go to manufacturing.
Adobe Illustrator is designed to empower creators throughout varied industries, whether or not they’re professional designers or new to the house. How do these instruments assist you design for Blogilates and Popflex?
Illustrator helps all levels of my course of, from laying out a silhouette to designing patterns, selecting coloration palettes, and advertising my trend merchandise. For instance, Textual content to Sample is sort of a enjoyable recreation I get to play! It is also an effective way to jump-start the method of making what I see in my head rapidly. As soon as I land on a set of patterns, I can use the Dimension Device to measurement out the style items, then promote the ultimate product. Advertising and branding are a illustration of who I’m and my work. The simplicity of replicating my patterns and designs inside advertising supplies ensures a seamless expertise for my group. On Instagram, I take pleasure in posting sketches of my merchandise, showcasing the number of colours and patterns.
Are you able to share a selected expertise on how latest design instruments have helped you and your group?
I’ve a sense prints are going to return again in an enormous method in 2025, so I need to attempt it on some key kinds I’ve deliberate for subsequent 12 months. I just lately did a ballot on Instagram, working with my group to give you print concepts. I will be taking the highest concepts, utilizing Textual content to Sample to create prints, and making an precise pattern for everybody to vote on. Excited to see what they’re going to select!
What is the one Adobe Illustrator characteristic you’ll be able to’t reside with out?
I imply, that is so primary, however with the ability to draw CADs with vectors is foundational within the product improvement course of. This CAD evolves all through the event journey and is important in speaking design adjustments clearly with everybody concerned—trend designers, technical designers, the manufacturing group, and so forth.
What design recommendation would you give different entrepreneurs, and why ought to they discover Adobe Illustrator’s design instruments?
No matter enterprise you are beginning, be sure you’re fixing an issue you’re genuinely keen about fixing. I additionally suppose that at first, it is necessary to know how you can do every part your self in order that as you develop, you’ll be able to lead with expertise and perspective. I keep in mind utilizing Adobe Illustrator to design every part myself, from logos to garments to web site banners to precise printed postcards. Nowadays, I’m fortunate to be surrounded by a group of (principally) ladies who know how you can use Adobe Illustrator method higher than I do, and I really like studying from them each day!
