Welcome to Web Well-known, a month-to-month collection through which we ask our Instagram followers to vote on a viral magnificence product that is taken social media by storm. Then the wonder crew will take the profitable decide for a spin and share their critiques—photos included.
In accordance with a 2024 research carried out by the Cosmetify Index, which analyzes the highest magnificence manufacturers, Huda Magnificence has the best social media following, with 64.4 million followers throughout Instagram and TikTok. That is no shock to the wonder crew right here at WWW—we have remained tuned into each single launch and look from the long-lasting model all 12 months lengthy. In 2024, the Straightforward Bake Free Baking & Setting Powder ($38) reigned supreme (and have become my private favourite), alongside the Lip Contour 2.0 Computerized Matte Lip Pencil ($21), however the record of greatest sellers would not cease there.
I like to consider 2024 because the 12 months of complexion merchandise. Simply consider all of the concealers, pores and skin tints, and foundations that have been launched this 12 months. And within the sea of viral foundations, Huda Magnificence’s Straightforward Blur Pure Airbrush Basis ($37) got here out on prime. I will not bore you with the stats, however this beloved basis obtained excessive reward from a number of the most trusted magnificence content material creators. Our editors test-drove this basis and the critiques have been shocking.
Earlier than we get into our trustworthy ideas, let’s do a product breakdown. Straightforward Blur is a light-weight, medium-to-buildable protection basis that is non-comedogenic (which means it will not clog your pores) and ultra-blurring. The important thing components are 1.5% niacinamide, which smooths the look of uneven texture and tone, and silica, which blurs the look of pores that will help you obtain that filter-like end. After Huda Magnificence founder, Huda Kattan, labored on over 100 (sure, 100) variations of this product, it lastly launched in 29 shades and rapidly took social media by storm. However I will not maintain you ready any longer—maintain scrolling to see if this product lives as much as the hype.
(Picture credit score: @nataliegrayherder)
“For me, this product utilized as marketed. It feels light-weight, the blurring impact is there, and it appears pretty pure on the pores and skin. I solely did one layer and it offered a real medium quantity of protection, however I might cease there should you desire a extra skin-like look. Total, I nonetheless desire pores and skin tints for every day put on, however I believe this can be a nice fuller protection possibility for my fellow less-is-more make-up wearers.” — Natalie Grey Herder, editor
Victoria Beckham Magnificence
Bitten Lip Tint
Nudestix
Nudies Cream Blush All-Over-Face Shade
(Picture credit score: @aniyahmorinia)
“I will be trustworthy: I’ve a tough time believing product descriptions after they consult with a basis as ‘light-weight.’ Oftentimes, ‘light-weight’ is a filler phrase used to point that the product will not go away you wanting cakey. However as a daily basis wearer, that is not sufficient for me. Light-weight ought to imply that my pores and skin appears and looks like pores and skin, that it really works properly with the remainder of my complexion merchandise, and that it is snug for all-day put on. (I am mainly in search of the formulation of a pores and skin tint with the protection of a basis.) This one does all the above. I like that that is buildable sufficient to cowl my blemishes with out leaving a heavy feeling after making use of extra product. The before-and-after pics do not lie. I am impressed by how huge of a metamorphosis this basis gave me with little or no product.” — Aniyah Morinia, trend and sweetness editor
Milani
Cheek Kiss Cream Blush
(Picture credit score: @emma.walsh)
“Although I at all times go for tinted moisturizer as my base, I used to be excited to offer this hyped-up Huda launch a strive. It has a pure end however leans a bit extra velvety-matte, so I added just a few drops of Rhode Glazing Milk and a spritz of glowy setting spray to offer my complexion a radiant end. I like that it performed good with my different skincare and make-up merchandise. No basis is magic, so I wasn’t essentially anticipating an airbrushed, Paris-filter sort of end, however this one got here fairly near it. I positively see myself reaching for this on particular events after I need a really flawless base with out feeling like I am carrying heavy basis.” — Emma Walsh, magnificence editor
Iconic London
Prep-Set-Glow Hydrating Glowy Setting Spray
Rhode
Pocket Blush in Sleepy Woman
(Picture credit score: @emm.hugh)
“I am not a medium-to-full basis lady, however I do know there is a time and place when it’s a necessity to look flawlessly airbrushed—from photoshoots to ultra-glam vacation events. Personally, I beloved the protection this basis gave, however I did discover the formulation to be barely drying, particularly throughout the winter months. That being stated, should you’re in search of one thing full protection and have a tendency to have oilier pores and skin, I guess you need this!” — Emma Hughes, social media editor
Westman Atelier
Mini Petite Face Hint Cream Contour Stick
Hourglass
Ambient Lighting Bronzer
(Picture credit score: @sclementines)
“As somebody who wears basis practically daily (and who has tried a lot of them), I am fairly specific about what makes a ‘good basis’ in my e-book. And truthfully, this one got here near checking all my containers. It is light-weight but buildable (examine), has a natural-matte end (examine), blends tremendous simply (examine), and would not settle into my superb traces (whew, examine). The one field it did not examine is longevity—it simply did not final properly for me all through the day. After eight hours it had oxidized and highlighted my texture in a approach I did not love. I nonetheless suppose this can be a basis I might use every so often as a result of I like the protection and end, but it surely most likely will not be my go-to.” — Sahara Clement, copy editor
One/Dimension
Safe the Blur Make-up Magnet Primer
Eadem
Le Chouchou Lip Softening Balm in Boba Bounce
(Picture credit score: @c_bellamy)
“Given all of the hype surrounding this product, I actually needed to find it irresistible—however I sadly did not. There are just a few explanation why. I could not get previous the scent. Granted, I am pregnant proper now so all my senses are heightened. I additionally did not love the feel. It dried fairly rapidly when making use of it, which made it laborious to mix out, and it made my pores and skin really feel additional dry. I might be open to making an attempt it with the primer that is really useful, however I additionally settle for that it simply won’t be the best basis for my pores and skin—it occurs!” — Caitie Bellamy, Group Government Director, branded content material and sweetness
Burt’s Bees
Mistletoe Kiss Vacation Present Set
Tower 28 Magnificence
BeachPlease Lip + Cheek Dewy Cream Blush
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