After we consider Rihanna, we consider her multi-hyphenate standing. She’s a singer-songwriter. She’s a businesswoman. (do Fenty Magnificence, Fenty Hair, and Savage X Fenty ring a bell?) She’s additionally an authorized popular culture icon. Now, she has one other position so as to add to her résumé. She’s the brand new face of a super-iconic fragrance that first hit the market in 1999—Dior’s J’adore Eau de Parfum.
In case you’re like us, you affiliate J’adore with the fragrance’s longtime muse, Charlize Theron, and that is for good motive. Theron was the face of the perfume for 20 years. We are able to see the long-lasting industrial now. Theron, dripping in a slinky gold robe, saunters towards the digicam…
Rihanna stepped into the position with a brand new advert marketing campaign that is simply as luxurious and resplendent as any that got here earlier than it. There’s radiant make-up (seen within the picture above), a golden robe, and a palatial setting. Preserve scrolling to see Rihanna’s first advert marketing campaign and be taught extra about this iconic perfume.
The Marketing campaign Video
Within the marketing campaign video, Rihanna sashays by means of Versailles—sure, actually. She enters by means of the golden gates earlier than becoming a necklace and robe, each designed by Dior Artistic Director Maria Grazia Chiuri. She struts by means of the well-known Corridor of Mirrors and down the Grand Canal. The affiliation is not misplaced on us. Rihanna, a queen, has been coronated because the face of this iconic perfume.
The Unique
Dior
J’adore Eau de Parfum
Notes: ylang-ylang, damascena rose, jasmine sambac, Grasse jasmine
The unique J’adore is a complicated floral perfume. It opens with a creamy observe of ylang-ylang earlier than settling right into a traditional mixture of rose and jasmine. Reviewers describe it as horny but delicate and match for a boss. Want we are saying extra?
The New J’adore l’Or
Dior
J’adore l’Or Eau de Parfum
Notes: orange blossom, jasmine grandiflorum, centifolia rose
This advert marketing campaign additionally encompasses a new model of J’adore known as the J’adore l’Or Eau de Parfum. (L’or is French for gold.) It was created by Francis Kurkdjian, the artistic director of Parfums Dior, whose title you would possibly acknowledge from his eponymous perfume home Maison Francis Kurkdjian. This new model of J’adore pays homage to the unique and is heightened with a shiny, sun-kissed observe of orange blossom.
“This fragrance is to die for,” says one reviewer. “Pay attention, at any time when I put on this fragrance, I really feel costly. I really feel profitable. It is such an ‘previous cash’ scent that … won’t ever really feel misplaced or out of season if you put on it. The bottle is so fairly, and it is very effectively designed, so you will not have to fret about it spilling or losing.”