Second Life Podcast: Claire Mazur and Erica Cerulo

Welcome to Second Life, a podcast spotlighting profitable girls who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.

Claire Mazur and Erica Cerulo are reshaping the world of contemporary romantic content material by way of their newest enterprise, 831 Tales. Identified for his or her modern spirit, Mazur and Cerulo initially made a mark in 2010 with their firm Of a Sort, an e-commerce platform that celebrated distinctive style items whereas weaving in compelling narratives concerning the designers behind them.

Their imaginative and prescient for storytelling by way of design rapidly caught the eye of the retail business. In 2015, Mazur and Cerulo bought Of a Sort to Mattress Bathtub & Past, the place they spent the subsequent 4 years enhancing the model and contributing to its millennial advertising technique. Nevertheless, as Mattress Bathtub & Past confronted monetary challenges, the corporate determined to shutter Of a Sort in 2019. This surprising flip of occasions allowed the duo to pause, mirror, and think about their subsequent transfer.

Throughout their exploration and consulting, Mazur and Cerulo felt that romantic content material in books, TV, and movie was prepared for change. They observed that the joy round romantic content material was as intense as main fandoms just like the Marvel Cinematic Universe or Bravo’s actuality TV empire; nevertheless, regardless of its widespread enchantment, no model had handled romantic tales with the depth, sophistication, and full expertise that different genres acquired.