Welcome to Who What Put on UK’s Subsequent in Magnificence Awards 2024. Right here, we’re crowning and celebrating the perfect in magnificence, from game-changing business innovators to the tried-and-tested classics that stay mainstays in our rest room cupboards and make-up baggage. To assist us discover the worthy winners, we known as upon our esteemed panel of business specialists, hard-to-please editors and in-the-know influencers, who put each product to the check. We enlisted our judges to doc and share their testing for each product they tried, so you may see all of the winners in motion—in addition to these essential before-and-after outcomes. After a lot testing, swatching and reviewing, the outcomes are in. Be part of us in celebrating one of the best make-up merchandise of 2024.
Who What Put on UK Subsequent in Magnificence Awards 2024: Greatest Make-up Merchandise
A great primer is a real workhorse in our make-up routines, not solely to make sure your base applies flawlessly however that it goes the space all through the day too. Dior’s Perpetually Star Filter impressed our judges with its glowy makeup-skincare hybrid method, which can be utilized in a number of methods—it is actually a multifunctional addition to your make-up bag that goes past only a good primer.
It may be worn alone on naked pores and skin to provide sheer protection and a wholesome glow (excellent for off-duty days), beneath make-up so as to add radiance and a filter-like blur to your complexion, and even dotted on high of make-up to light up the cheekbones. Dior has managed to bottle a lit-from-within, blurring glow that we now cannot dwell with out.
“I beloved this product! I wore it below basis and it made me look as if I used to be sporting a filter in actual life,” says junior magnificence editor Grace Lindsay. “It added a pure glow to the pores and skin and helped to blur any imperfections. I additionally like that you need to use it in a number of methods, like as a highlighter,” she says.
Store the Winner:
Dior
Perpetually Glow Star Filter
Take a peek inside any magnificence editor’s make-up bag, and you may probably discover Benefit’s The Minimalist Perfecting Complexion Stick. Uniquely, this base product is neither marketed strictly as a concealer nor a basis. It elegantly toes the road between the 2, providing the focused precision of a concealing stick which can also be designed to be rapidly scribbled all around the face for mild to medium protection. Consider it as a concealing ball-point pen to immediately repair your complexion on the go. The creamy method melts into the pores and skin to ship a skin-like matte end that effortlessly conceals redness, darkish circles and blemishes with ease, all while feeling weightless.
“I like the thought and performance of this product. It’s light-weight, brightening and straightforward to use, making it excellent for on-the-go use,” says make-up artist Zakiyah Shani. “The method blends effortlessly into the pores and skin and feels nice for on a regular basis put on. Total, it’s a nice multi-purpose product and I might suggest it for its ease of use,” she says.
It is also turn out to be a mainstay in copy editor Georgia Seago’s make-up bag. “That is my new favorite basis, besides it doesn’t really feel like a basis, which I like,” she says. “I wouldn’t usually select a stick basis as a result of I’d assume it will be thick, heavy and cakey, however that is none of that. It’s mild, creamy, super-easy to mix with a buffing brush and wears actually properly all through the day,” she says.
“Additional marks for the near-perfect shade match due to the very intelligent shade finder on the Benefit website. It lets you choose your shade in one other model’s basis that you’ve got beforehand used and provides you the closet Minimalist Complexion Stick match.”
Store the Winner:
Benefit Magnificence
The Minimalist
Discovering your soulmate concealer can show difficult, however MAC’s Studio Radiance 24HR Luminous Elevate Concealer scored high marks amongst our esteemed judges, who applauded the expansive vary of 44 shades, which means so many individuals can take pleasure in this game-changing product. Residing as much as its title, it includes a radiant end to light up your complexion with a creamy texture which melts into the pores and skin—zero cakeyness right here.
The method is flexible sufficient to hide darkish circles in addition to spotlight for a sculpting impact that really lasts all through the day with minimal creasing. What’s extra, the method boasts various skincare elements similar to hydrating hyaluronic acid, oil-controlling niacinamide and brightening vitamin C.
“I like the selection of shades, permitting everybody to attempt the vary,” says make-up artist and model founder Ruby Hammer MBE. “The formulation goes on very simply and blends, leaving blemishes hid fantastically.”
It additionally acquired excessive reward from our deputy editor Maxine Eggenberger. “The method itself is light-weight and does have a radiant-like high quality, so it lives as much as the guarantees on the bottle,” she says. “It doesn’t crease all through the day, not like so many different creamy concealers. I attempted it below one among my eyes the day after I had very interrupted sleep to see the distinction it made, and my husband stated, ‘Why does one eye look awake and the opposite appears prefer it wants to return to mattress?’. It’s hydrating too—once more, not like another concealers.”
Store the Winner:
M.A.C Cosmetics
Studio Radiance 24HR Luminous Elevate Concealer
Lottie London’s Sizzling Glaze Bronzing Serum Drops triggered fairly the stir within the Who What Put on UK workplace—these instantaneous bronzing drops rival ones which might be 4 instances the value and left our testers with a pure glow that does not break the financial institution. These serum drops might be worn on naked pores and skin, blended into moisturiser or basis or utilized over make-up as a bronzer to heat up the pores and skin. You’ll be able to even combine them together with your physique moisturiser for an instantaneous glow on limbs or your décolletage. They’re nearly foolproof due to the sheer method, which provides a refined glow that may be constructed up for a deeper payoff.
“I like this product, and it’s inexpensive, which makes it even higher,” says senior vogue and wonder editor for branded content material, Rebecca Rhys-Evans. “I’m a serial pretend tanner, and once I’ve used costly gradual tanning drops earlier than, I’ve usually woken as much as orange patches which you are not simply eliminated. This product eliminates that situation. I like the thought of bronzing drops which might be instant, as you may take away any errors and don’t have to recollect to make use of it upfront,” she says.
“It additionally has a pleasant glowy undertone, isn’t orange and blends very well over the jaw and nostril, the place this type of product can usually stick. You may as well use it with a brush, your fingers or a sponge—it’s really easy to make use of.”
Store the Winner:
Lottie London
Sizzling Glaze Bronzing Serum Drops
Rhode’s Pocket Blush was one of the crucial anticipated launches of the yr, and it scored high marks amongst our knowledgeable make-up judges and blush-obsessed editors. From the pocket-sized packaging that is simple to throw in your bag to the satin formulation that glide onto the pores and skin and soften in effortlessly, there was nothing our judges did not love about these effortlessly easy-to-use formulation. They’re additionally versatile sufficient to be patted onto cheeks with out the necessity for a brush in addition to tapped into the lips for a monochromatic make-up look.
“I like the satin texture of those blushes, and the colors are nice too,” says make-up artist Anna Payne. “The stick method is ideal for throwing in your bag for on-the-go touch-ups.”
For the cream blush followers on the Who What Put on UK workforce, Rhode’s Pocket Blush scored high marks throughout the board. “I actually beloved testing these blushers,” says magnificence editor Eleanor Vousden. “The method is creamy and leads to a satin end on the pores and skin which isn’t overly dewy nor matte—it is excellent. The blush lasted very well all through the day, and I like the stick method which is straightforward to pat into cheeks and lips on the go,” she says. “The packaging can also be very cute and travel-friendly. You solely want a tiny quantity, so it will final for ages and makes the value very cheap, for my part.”
Store the Winner:
We had so as to add a extremely counseled award for Ateh Jewel’s Blush Of Goals, which has been designed to work throughout all pores and skin tones. The model champions inclusivity, and our judges beloved these creamy blushes which are available stunning shades and never solely pack a pigment punch however keep put all through the day, wanting simply as vibrant hours later.
“I like this blusher,” says make-up artist Emily Wooden. “It creates the sweetest flush and is absolutely blendable and hydrating. Just a little goes a good distance, and though it is cream-based, the flush stays on,” she says.
“Finally! A blush designed with darker pores and skin tones in thoughts,” says vogue editor Remy Farrell. “Not solely is that this creamy, blendable and long-lasting, the extremely pigmented shade sits completely on high of basis or clear pores and skin for a heat and vibrant pop of color,” she says. “In contrast to some formulation that may be a bit greasy and scale back to a shine, this holds a matte end that stands as much as every day put on with out clogging pores and feeling too heavy.”
Store the Winner:
Ateh Jewel Magnificence
Blush Of Goals
We’re make-up minimalists right here at Who What Put on UK, and we love a hardworking hybrid product that serves a number of functions. For this reason Benefit’s Flush Balm is our very deserving winner on this class. Collectively beloved by our knowledgeable judges and inner editorial workforce, we may speak at size about how a lot we love this product—critically.
The domed-shaped applicator makes it simple to use to cheeks for a wholesome pop of color with a dewy end, but it surely additionally serves simply in addition to a lip tint, delivering a hydrated wash of color. A few of our editors additionally use it as a watch shadow to create a monochrome look. Due to its compact dimension, you will by no means discover us with out at the very least one in our baggage—the in depth shade vary makes it arduous to choose a favorite.
“I like these blushers. The colors are excellent for that flushed look, the applying is very easy and the product is buildable,” says make-up artist Zoe Taylor.
“Benefit’s Flush Balms are sensible for a number of causes,” says Vousden. “Firstly, the modern domed form makes it really easy to use onto cheeks with out brushes—it could actually merely be patted in with the fingertips. I like that the pigment isn’t too heavy, so it delivers a refined veil of dewy color that’s simply blendable to appear like a pure blush. That being stated, it may be layered for extra depth,” she says.
Store the Winner:
For our acutely aware make-up selection, Saie delivered with its cruelty-free, gluten-free, non-comedogenic and vegan method. Plus, our judges acknowledged its efforts in the direction of The Saie Local weather Initiative. This marketing campaign pledges to take away and repurpose 5 million kilos of worldwide plastic waste in collaboration with rePurpose. Its second pledge is eliminating and off-setting carbon emissions from its provide chain by 2039, and lastly, the model has fashioned an all-female board with specialists from throughout the wonder business to assist initiatives similar to rePurpose, which helps social mobility for girls by creating extra earnings, social safety and medical insurance. As for Saie’s merchandise, our judges could not get sufficient of the Glowy Tremendous Gel.
“That is gorgeous by itself for a lit-from-within glow or on high of make-up as a highlighter for a refreshed look,” says skincare knowledgeable Janet Adetunji. “The shade Roseglow is so stunning and iridescent,” she says.
“Roseglow has a refined pinky tint. I used it each over my SPF and on high of my make-up the place I might normally apply highlighter. It does give a pleasant radiance and I respect that it’s non-greasy and blends properly,” says Seago.
Store the Winner:
Huda’s Simple Bake Free Baking & Setting Powder was one among our most highly-scored merchandise, incomes a everlasting spot in our testing panel’s make-up baggage. Coming in a spread of shades designed to blur, set and brighten all pores and skin tones, the finely milled powder matttifies the pores and skin with a subtly luminous end in order that your make-up by no means appears flat. It was impressed by founder Huda Kattan’s most popular strategy of baking to set make-up, and it ensures your make-up stays in place all day whereas eliminating shine.
“This can be a gorgeous silky baking powder that leaves an airbrush-like end to the pores and skin,” says make-up artist, Min Sandhu. “It’s finely milled, light-weight and blends seamlessly leaving a blurring impact to the pores and skin. With such a texture and it being particularly designed for a straightforward bake, makes this method modern,” she says.
It additionally gained over endorsement gross sales director, Efi Mandrides. “This can be a good, finely milled powder so you may bake with out it being too heavy. It labored properly with a humid sponge because it was so high quality, however equally simple to realize matte end with a brush— I might positively use once more and suggest this powder,” she says.
Store the Winner:
HudaBeauty
Simple Bake Free Baking & Setting Powder
If you cannot dwell with out lashes, then it’s essential attempt Bonded’s no-glue lashes, which had been a success with our judging panel, scoring ten out of ten throughout the board. Providing as much as 5 days of wear and tear, these particular person lash clusters characteristic bonding expertise—reasonably than glue—which is way gentler in your pure lashes. They arrive in a spread of lengths and shapes to go well with each eye form and desire, from a pure flutter to volumised lashes. Our judges famous how properly these lashes lasted, in addition to how fast and straightforward they had been to use.
“I might suggest these as I’m but to discover a lash glue that I like and I additionally do not actually just like the faff of glueing lashes. These are fast and straightforward and the fashion I acquired was flattering,” says make-up artist Michelle Leandra. “They’re very sticky which implies they are often fiddly at first however following the directions actually helps, and this clearly helps with the longevity,” she says.
“Simple to use, lengthy lasting, pure wanting, not too heavy— I like them,” says Mandrides. “The lasting energy is superb, and these are nice for older eyes too. I used on a bride who cried glad tears they usually did not budge,” she says.
Store the Winner:
Bonded
The Pure Lash No Glue Lashes
This was a troublesome class to guage. With so many lipsticks, lip balms, lip glosses and lip oils launching this yr, it took a standout method to win this award. Summer season Friday’s impressed our judges a lot with its Dream Lip Oil, that a number of of us instantly went out and acquired extra shades of. The silky oil method not solely feels luxurious on the lips (that would be the 9 varieties of plant oils on this nourishing method) however, it truly lasted for a lot of hours compared to different lip oils that disappear into skinny air. Our judges additionally beloved the stylish packaging and flattering shades that work throughout pores and skin tones. This fairly presumably might be one of the best lip oil ever created.
It completely gained over our deputy editor, Maxine Eggenberger. “I’m a giant fan of lip merchandise and over the previous yr I’ve tried plenty of oils trying to find the proper one. That is it,” she says. “Summer season Fridays has managed to create an oil that’s nourishing (the vitamin E made fast work of my usually dry, chapped lips with simply a few wears), shiny, non-sticky, has a terrific color payoff and lasts. Each different lip oil I personal appears to evaporate after no time in any respect, however not Dream Lip Oil—I may nonetheless really feel and see it on my lips lengthy after software. I’m so impressed with this product that, after every week of wear and tear, I made a decision to purchase one for a good friend’s birthday, treating myself to a different shade on the identical time! So, while you ask ‘would I purchase this product once more?’, I have already got…”
Store the Winner:
Summer season Fridays
Dream Lip Oil
Guerlain’s impossibly stylish lipstick and case required a particular point out, each as a superb lipstick method and an objet d’artwork. The lipstick case is available in a number of stunning designs to satisfy any fashion or aesthetic, and the modern design includes a mirror that pops open as you open the case to touch-up your lipstick—an actual dialog starter. It can be engraved, making it a ravishing souvenir to present or to treasure. Select from quite a lot of stylish shades in satin and velvet finishes and you’ve got your very personal signature lipstick.
“The lipstick provides wealthy, luxurious color with a clean, hydrating method that feels snug on the lips.,” says make-up artist, Aarti Pal. “The customisable case provides a contact of class and permits for a private contact, making it a ravishing accent in addition to a high-quality lipstick,” she says. “Ultimate for many who respect each fashion and substance of their make-up.”
Store the Winner:
Guerlain
The Customisable Extremely-Care Lipstick and Case
If brows body the face, then Blink Forehead Bar’s Final Forehead Arch Definer is the grasp architect behind naturally sculpted arches. That includes an angled nib, it effortlessly fills in sparse areas, including pure definition that’s simple to diffuse due to the modern brush—which appears like a tiny make-up brush—leaving a natural-looking end. Our judges rated the shade vary, which spans from mild blonde to a deep brown-black.
I beloved the comb and the angled forehead pencil and the vary of shades are excellent for everybody,” says Hammer.
“I actually just like the oval kabuki brush on the Blink Forehead Bar Final Forehead Arch Definer; it tamed my reasonably unruly eyebrows,” says video editor, Emily Shannon. “I’ve fairly outlined eyebrows, so I solely wanted a light-weight software of eyebrow pencil, however I discovered it simple to make use of even for somebody inexperienced with eyebrow merchandise. I might suggest this product if you would like fuller, extra defined-looking eyebrows, in addition to a tidy software,” she says.
Store the Winner:
Blink Forehead Bar London
Final Forehead Arch Definer
It is no secret that there are lots of of mascaras to select from. However, out of each single one we examined, L’Oréal Paris’ Quantity Million Lashes Panorama Mascara got here out on high amongst our judges, who beloved the versatile comb brush that captures each single lash for a fanned-out impact. It delivered a large amount of quantity, curl and size, with out flaking, drooping or smudging all through the day. All that for £13? Think about us offered.
“This can be a nice inexpensive mascara for all lashes. It’s tremendous volumising and lengthening, making a fanned-out, false-lash impact that lasts all day,” says Taylor.
“I’ll admit it, I’m a mascara snob, so it’s been a very long time since I used a drugstore lash product. Nonetheless, the method and brush are up there with the posh counterparts I’ve tried,” says Eggenberger. “One of many promoting factors of this mascara is the multi-level bristle brush expertise, which is meant to catch each lash from nook to nook and coat all of them evenly. It did simply that! The size of my lashes was noticeably for much longer than ordinary with a refined curl that made for a natural-looking end,” she says. “The comb distributes the proper quantity of product each time; a skinny layer which you might completely construct for extra drama. For me, nonetheless, one coat was sufficient to provide me the ‘my lashes however a lot, a lot better’ look I’ve been trying to find for years. In contrast to different mascaras I’ve tried, my lashes didn’t drop after a couple of hours of wear and tear both, and crumbling and smudging simply wasn’t a factor,” she provides.
Store the Winner:
L’Oréal Paris
Quantity Million Lashes Panorama Mascara
It is usually troublesome to discover a good impartial eyeshadow palette that delivers on each single shade (there’s inevitably a handful of colors that go untouched). Nonetheless, our judges beloved the timelessness and flexibility of the Make-up By Mario Grasp Mattes Eyeshadow Palette. That includes all matte shades in flattering hues of beiges and brown tones, there’s something for everybody on this eyeshadow palette, and can see you thru elegant daytime eyeshadow appears to dramatic smokey eyes.
“I might suggest the Make-up by Mario Grasp Mattes Eyeshadow Palette,” says Pal. “It provides a flexible vary of matte shades which might be extremely pigmented and blendable, making it excellent for creating each refined and dramatic appears. The impartial tones are universally flattering and splendid for on a regular basis put on,” she says. “It’s vital for anybody who loves matte eyeshadows and values high-quality, professional-grade merchandise.”
Store the Winner:
MAKEUP BY MARIO
Grasp Mattes® Eyeshadow Palette: The Unique
We demand that our make-up work as arduous as our skincare, so discovering an excellent hybrid that brings the advantages of each is excessive on our judges’ agenda. Isle of Paradise’s Sunny Serum definitely made our days brighter, with its instantaneous bronzing serum method that lent our judges’ complexions a healthy-looking glow. We beloved that this light-weight serum is full of skincare elements like niacinamide, squalane, and jojoba oil which nourish the pores and skin whereas delivering an instantaneous glow.
“Love, love, love,” says Seago. “I combine half a pump of this with my SPF on no-makeup days and my pores and skin appears so good. It’s non-streaky, rubs in very well with fingers, doesn’t capsule and actually simply lights up your face,” she says. “It appears fairly alarming while you pump it out as a result of the gel is fairly darkish, however you may customise the depth of the color relying on how a lot you employ and whether or not you combine it with one other product or use it solo. Oh and there’s no shimmer, simply dewy, glowy goodness.”
Store the Winner:
Isle of Paradise
Sunny Serum
With an intensive 51 shades, we applaud Haus Labs for its in depth vary of basis colors, which additionally cater to heat, cool and impartial undertones whereas spanning a powerful breadth of shades, from deep to honest. Delivering medium protection, this hard-working basis effortlessly evens the complexion whereas feeling completely weightless on the pores and skin with a ravishing, radiant end that also appears freshly utilized on the finish of the day. We additionally beloved how this basis incorporates various skincare elements, designed to calm and soothe the pores and skin as you put on it.
“The method is fantastic. You don’t want an excessive amount of, it has good, buildable protection and is long-wearing with out wanting or feeling heavy,” says Hammer.
Store the Winner:
HAUS LABS
Triclone™ Pores and skin Tech Medium Protection Basis
Final, however not least, we’ve got Beautifect’s make-up sponge and case as our very deserving make-up software winner. The make-up artists on our judging panel significantly beloved this case, which helps to hygienically shield the make-up sponge throughout journey whereas preserving your make-up equipment clear. The sponge itself can also be a terrific addition to your routine, serving to to flawlessly mix basis and concealer.
“The Beautifect Pod with Blender is a compact and versatile blender, making it excellent for on-the-go touch-ups,” says Pal. “The blender provides comfort, guaranteeing flawless software wherever you’re. Ultimate for each on a regular basis use and journey.”
Mandrides agrees. “I like this,” she says. “This can be a nice magnificence sponge; it is absorbent and it distributed product evenly. The case is nice and a good suggestion to maintain the sponge clear and hygienic while providing air flow. I’ll positively be buying extra of those for my equipment.”
Store the Winner:
Beautifect
Pod With Blender
(Picture credit score: Who What Put on UK)
