Welcome to The Who What Put on Podcast. Consider it as your direct line to the designers, stylists, magnificence specialists, editors, and tastemakers who’re shaping the fashion-and-beauty world. Subscribe to The Who What Put on Podcast on Apple Podcasts and Spotify.
On this age of social media, micro traits can come and go within the blink of a watch, whereas some era-defining ones can get a resurgence with a brand new technology. Every demographic has its tackle vogue, and a few matters can get a bit heated (crew ankle or crew socks?). However even with some pleasant debate, there isn’t any arguing that every technology offers inspiration to the subsequent and that there is at all times a cycle.
On the newest episode of the Who What Put on Podcast, we hear from our panelists about their completely different takes on generational model. Our panel consists of our host and Editor in Chief Kat Collings representing the millennial POV, mom-and-daughter duo Religion and India Hitchon representing Gen A, movie star stylist Tabitha Sanchez representing Gen Z, and pattern knowledgeable and creator of the After Faculty substack and podcast, Casey Lewis, representing each the Gen A and Z views.
For excerpts from their dialog, scroll beneath.
Welcome to The Who What Put on Podcast. I’m so excited for this episode as a result of we’re doing one thing a bit completely different at the moment. We’re hoping to encourage some group chat power with a panel of pretty individuals. We’ll begin with Gen A. So, Religion, although you your self are usually not Gen A, you converse for them, and you’re in a family with at the very least one Gen An individual. Are you able to inform us a bit bit about your self and the kind of content material you create?
Religion Hitchon: I used to be impressed to create content material about what I used to be seeing with my very own daughter in an effort to course of her rising up. I used to ship textual content updates to all of my associates who’re additionally in manufacturers, and we might chat on a regular basis. I might be like, That is what I am seeing. You already know, That is what India is doing.
Sooner or later, I used to be sitting in a carpool pickup line, and I used to be like, Oh my gosh, I ought to simply report this on TikTok, as a result of all my associates thought it was hilarious that they had been getting all these updates. And so I simply did it, after which I simply saved doing it. I like to provide the updates that I am seeing IRL and a variety of instances it’s within the carpool pickup line.
Subsequent, we now have our Gen Z consultant, Tabitha Sanchez. Tabitha, inform us how you bought into movie star styling, who you are presently working with, and the way you type of lean into the Gen Z aesthetic in your work.
Tabitha Sanchez: I obtained into movie star styling when COVID hit. My youthful sister urged I obtain TikTok, and I spotted there was this entire group of untapped expertise who did not have stylists.
I reached out to a variety of them, and I began working nearly with them whereas I used to be nonetheless dwelling in New York. Then I moved to L.A. and began styling, and I’ve gone from there.
I am working with Hannah Berner. She’s a comic. She hosts a podcast. She’s wonderful. Chloe Cherry, Zoi Lerma, Quenlin Blackwell—a variety of the Gen Z women.
To prime it off, we now have Casey Lewis, who authors the favored After Faculty substack and hosts a podcast by the identical identify. Casey, inform us how you bought curious about youth traits and web tradition and the content material we are able to discover in your platforms.
Casey Lewis: I’ve at all times been actually curious about youth traits since I used to be a teen myself and was obsessive about teen magazines. I did not take into consideration pattern cycles then the identical means I do now, however a variety of my pursuits had been the identical by way of, like, Oh, they’re sporting a chunky gold bangle right here and right here and right here and right here. What is that this bigger pattern?
So about three years in the past, I began After Faculty because the pattern cycle was simply so accelerated with TikTok, and needed a spot to maintain monitor of all these things. And so I had labored in media for a very long time, labored at Teen Vogue, labored at MTV, and had at all times spoken to younger individuals. However then, as I used to be getting older, talking to younger individuals was turning into more and more arduous, but additionally much less attention-grabbing. However understanding younger individuals and methods to translate that for manufacturers grew to become extra attention-grabbing, so that’s a variety of the content material that I make with After Faculty.
Let’s dive into some fast, speedy questions concerning the vogue world, simply to get a pulse of what is the millennial, Gen A, and Gen Z views on a few of these issues. Let’s speak about favourite manufacturers to buy which are favorites of your technology. What are the designers that your cohort buys and/or aspires to purchase? Why do not we begin with you, Religion?
FH: What’s attention-grabbing to me about Gen A is that, proper now, there’s a variety of callback to manufacturers that I believe had been actually well-liked within the early 2000s. My daughter will get issues from Edikted after which she’ll form of tweak them in a Gen A means by reducing them or tying a string across the again of her pants.
After which Brandy Melville has been and at all times would be the reigning model on the subject of youthful generations. I believe that it was true for millennials all the best way right down to Gen A, after which she needed all these completely different types of Dickies for this college yr. So she was actually, actually into a variety of the cargo-style Dickies.
TS: [For Gen Z] it is form of just like Gen A, like Edikted and Jaded London, however then there’s all of those smaller designers. Blondita is a very cool L.A.-based model. Sabrina Carpenter simply wore them in her “Style” music video. The women love Miu Miu. They love classic. I really feel like most of my purchasers and my associates go to the flea market each weekend.
CL: I believe a very attention-grabbing layer is that the elder Gen Zers are very curious about designer and discovering designer gems, whereas the youthful Gen Zers are a bit extra just like the alphas in that they are purchasing at Edikted. Storage is an enormous one which got here up in back-to-school hauls.
A number of the saggy cargos [and] sweats from Hollister and Abercrombie and American Eagle, and this tube-top–and–cargo-sweats look that was highly regarded on back-to-school hauls appears to be a really large factor, and that is largely Storage, which I by no means even heard of till I began watching back-to-school hauls final yr.
Edikted
Edin Leopard Print Mesh Mini Skirt
Jaded London
Slinky Tank Prime
Abercrombie
Saggy Cargo Pull-On Pant
I am curious concerning the people who find themselves aspirational, style-wise, for every technology. [From the millennial POV] I’ve obtained some individuals on my listing, like Zendaya, after which there are the throwback individuals like Audrey Hepburn and Princess Diana.
CL: I truly interviewed 20-ish tweens for a narrative in February, and I requested all of them about their model icons, and none of them had names that they might present. They’d say, “Oh, influencers I see on TikTok.” There have been no particular names.
I believe a lot of them are so younger at this level that they are consuming YouTube. They are not consuming The OC like we had been. It is not Mischa Barton. You do not have that type of identify recognition.
FH: Yeah, I truly agree. I am very curious what’s going to occur to celebrities when Gen A extremely involves fruition as a result of they do not actually care that a lot about them. My [Gen A] daughter will catch on to sure dramas which are happening, however provided that they make it onto TikTok. She is going to watch TV, however she would not connect herself to celebrities in the identical means that hyper-millennial tradition was attaching your self to what you had been seeing on TV. It is simply very completely different for them.
They are much tougher to impress in some methods or they simply do not care as a lot. However I’d say that, just like the TikTok women actually do seize their consideration. I believe that they will simply get actually simply influenced by random movies that they see.
They will discover so many individuals whose existence, manners of talking, and so on, they wish to emulate. And it may change day by day, too. I imply, it is even the fast shift between “brat summer time” after which actually in a single day, they had been like, “it is demure fall.” The quickness blows my thoughts. Simply maintaining with the tempo of the traits feels intense to me as a millennial. I am curious how Gen A and Gen Z method that velocity of the pattern cycle.
TS: In my expertise with my purchasers, we attempt to not lean into any like traits or micro traits, as a result of it goes away so rapidly.
FH: There’s simply a variety of inspiration popping out of a variety of artistic and genuine individuals, and it is hyper on-line. Youthful generations are simply getting impressed, and so they’ll combine sure issues that encourage them into their natural model. It is not like, Now we have to comply with this proper now. Now we have to make this part of our character proper now. I’ve to vary my entire look proper now. You’ll be able to choose and select.
CL: I believe with the character of TikTok and social media platforms, younger individuals can attempt on so many alternative identities or types. Their identities are extra fluid in many alternative methods.
Now we now have Religion’s daughter, India, becoming a member of us for just a few questions. What’s it wish to have your mother report back to the world what your technology likes?
India Hitchon: I actually suppose it is useful for individuals who do not actually perceive it or are a bit confused on sure issues as a result of I really feel like Gen A is a really sophisticated technology. It is like some issues imply a number of issues on the similar time. And so I really feel like my mother reporting it on social media makes it extra useful for individuals who wish to perceive it a bit extra.
Religion, what’s it like to observe traits out of your youth come again?
FH: I positively have had a few moments the place I am like, Oh, I am positively in my thirties, and I positively have a center schooler to see all of it resurface. However I believe for probably the most half, it feels enjoyable. I believe that there are elements of that model that I nonetheless actually love, significantly the wide-leg denims of all of it. I by no means actually cherished skinny denims. I like baggier garments. I like a extra informal means of dressing as nicely. So in some methods, it is good to have some issues that I actually cherished come again.
There are issues that we positively do not agree on utterly. India cares a bit bit much less about matching your clothes tonally generally. And my millennial mind cannot deal with that. I would like a colour palette to make sense of my outfit, however she’ll combine patterns, she’ll combine colours. She’s a bit bit extra playful with what she wears.
AG
Stella Low Slung Palazzo Denims
Who evokes you or how do you determine what you want within the vogue house?
IH: I get a variety of my inspiration off Pinterest. I really feel like you could find something. You’ll be able to actually simply search up “a cute outfit with black leggings,” and there is gonna be a bunch of various choices and types.
Are there any individuals whose model you comply with?
IH: I believe there’s as a result of there’s so many sorts of types, it is actually arduous to seek out. As a result of you will have your people who find themselves actually coquette and actually love the bows and the cardigans and the white and the pink. After which you will have your Tara Yummys who like the celebs and the black and the rhinestones. It actually relies on the day.
This interview has been edited and condensed for readability.
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