Should you had any doubt that Zara may go excessive trend, the retailer’s latest marketing campaign will certainly squash it. Zara simply introduced collectively three of the trade’s most outstanding professionals: Italian designer Stefano Pilati (the inventive director of Yves Saint Laurent from 2004 to 2012), mannequin Gisele Bündchen, and photographer Steve Meisel. Pilati got here on board to design a brand new assortment of garments and equipment for Zara, whereas Bündchen modeled within the accompanying marketing campaign and Meisel photographed it.
“A quiet sensuality is expounded by tailoring and fluidity, whereas a deal with silhouette, fabrication, and reduce end in items with eternality at their core,” Zara stated in a press release. Mark your calendars, as a result of the gathering launches on-line on October 3. Within the meantime, scroll all the way down to see the marketing campaign pictures starring Bündchen and Stefano Pilati himself.
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
(Picture credit score: Steven Meisel/Courtesy of Zara)
